Execution Consulting for Founders

A strategy your team can't execute is just an expensive opinion.

Wilshire Hudson works with founders scaling past the point where willpower stops working. We don't hand you a deck and disappear. We stay in the room until the new way of running the company actually runs, with or without us in it.

“Anyone can tell you what to do. The work worth paying for is everything that happens after the advice.” Wilshire Hudson
Built for Post-Series A Scaling headcount Revenue plateaus Founder still in everything The messy middle
How we think

Design. Build. Inspire.

Most firms sell you the design and call it a day. We think the design is the cheap part. The value is in everything that comes after: building the thing, running it next to your team, and leaving behind people who can carry it without us.

That is the whole job. Not a slide that looks smart in a board meeting, but a company that works differently on the Monday after we leave.

01

Design

We find the real constraint, not the symptom you hired us to fix. Usually it is not where anyone is looking.

02

Build

We get our hands on the actual work. Systems, hires, processes, the unglamorous parts that decide whether anything truly changes.

03

Inspire

We leave your team more capable than we found it. If they need us again for the same problem, we failed.

What we believe

Every founder we meet already has a strategy. What they are missing is the thousand unglamorous decisions that turn it into a company.

Erik Salazar in conversation during an interview
Where we go to work

The places strategy usually goes to die.

01

Operations that scale with you

The systems that got you to ten million quietly break at fifty. We rebuild how the work actually flows, so growth stops creating chaos and starts compounding. Process, automation, and the operating cadence that finally lets you take your hands off the wheel.

Operating cadenceProcess redesignAutomationOrg design
02

Revenue that doesn't depend on you

Most founders are still the best salesperson in the building, and that is the problem. We build a revenue engine that runs without you in every deal: how you target, how the team sells, and how it gets repeated long after the founder steps out of the room.

Repeatable salesPipelineEnablementGo-to-market
03

Risk you can't see yet

Growth surfaces risks you were too small to worry about. Compliance, contracts, data, the quiet things that turn into expensive surprises in the middle of a raise or a sale. We get ahead of them while they are still cheap to fix.

ComplianceContractsData privacyRaise & exit readiness
How an engagement runs

We are measured by what works after we leave.

No open-ended retainers that quietly drift. Every engagement moves from finding the real problem, to building the fix, to handing it back, so the gains outlast the invoice.

Phase 01

Find the constraint

We read your operations, numbers, and team honestly, and name the one or two things actually holding you back. Often it is not what you expected.

Phase 02

Build the fix

We work inside your company, not from a distance. We build the systems and habits together with the people who will own them.

Phase 03

Hand it back

We pull ourselves out on purpose. Success is your team running the new way without needing to call us.

Who you work with

You work with me, not a bench of juniors.

Erik Salazar, Managing Partner
Managing Partner

Erik Salazar

I work with founders in the stretch where the company has outgrown the way it was first built. I am not here to hand you a strategy and walk away. I stay until the new way of operating is real and your team can run it without me. One senior partner, in the work with you, accountable for whether anything actually changes.

“Founders rarely fail for lack of a plan. They fail in the distance between the plan and the people who have to live it.”
Start a Conversation

Tell me what isn't working yet.

If you are scaling and the old ways are starting to crack, this is the moment to talk. No pitch and no deck. Just a straight conversation about what is actually in your way.

Contact Wilshire Hudson